In order for Lionhearth Group to maintain its high standard of customer service it is necessary to collect data from visitors to its hotels and its website. Personal information may be collected as follows (a) when given directly to a hotel, (b) when collected automatically, e.g. via Cookies, (c) when received via other sources such as third party booking engines, (d) when received via third parties such as family members or parties to reservations.

Lionhearth Group respects your privacy and is committed to protecting it. Lionhearth Group provides this Privacy Policy to inform you of our policy and practices and of the choices you can make about the way your information is collected and used.

This Privacy Policy applies to this website (the “Site”) and data we collect and receive from you via this Site. By using this Site and providing personal data you consent to its collection, processing and transfer in accordance with this policy.

Lionhearth Group is a brand that encompasses The Swan, Ascott-Under-Wychwood and The Chequers. We market all properties under the Lionhearth brand umbrella but your data remains the property of the relevant Limited Company associated with the business and Lionhearth Group.


On our Site you can make enquiries, request information and subscribe to marketing or support materials. The types of personal information you provide to us on these pages may include name, address, phone, e-mail address, personal preferences, interests and contact preferences.


We collect your personal data to help us understand your needs and interests and provide you with better services. Specifically, we use your information to arrange reservations, communicate with you, to update you on services and benefits, and to better understand who uses our Site and the pages they access so as to be able to improve the site.

Occasionally, we may also use your information to contact you for market research regarding Lionhearth Group products and services. We will give you the opportunity to opt-out of market research and customers surveys.

We do not collect extra information about our visitors from other sources, such as public records or bodies, or private organisations.

You agree that if we transfer ownership or management of the site to a third party we may also transfer your data to such third party, provided such third party agrees to observe this policy.

If we wish to use your personal data for a new purpose, other than for which it was originally supplied, we will ask you first. We take seriously the trust you place in us.


We do not give visitors to our Site the option of using a secure transmission method to send us their personal data, unless otherwise indicated. Accordingly, your attention is drawn to the fact that any information carried over the internet is not secure; information can be intercepted, lost, redirected, changed and read by other people.

However, Lionhearth Group acknowledges your trust and is committed to protecting the information you provide to us. To prevent unauthorised access, maintain accuracy, and ensure proper use of information, we have employed physical, electronic, and managerial processes to safeguard and secure the information we collect online.

All our employees and data processors, who have access to and are associated with the processing of personal data, are obliged to respect the confidentiality of our visitors’ personal details.

We use leading technologies and encryption software to safeguard your data and set strict security standards to prevent any unauthorised access to it.


Our Site uses Cookies to collect information about your use of the website and internet preferences. This information is used to provide customised and more useful visits to our site by recognising you when you return. By using the site, you consent to the collection and use of this information. If you do not wish to have this information collected, please change your computer’s security settings to block cookies. However, blocking cookies may restrict access to the Site.



We value your comments and opinions. If you have any comments or questions about Lionhearth Group, use of your information or about this Privacy Policy, please contact us via our contact form.

When you send us or provide us with personal information via e-mail (that is, in a message containing a question or comment, or by filling out a form that e-mails us this information) or via telephone, we use it to respond to your requests.

If you e-mail us, or give us your e-mail address, we will keep a record of it. We may use it to contact you occasionally about other products and services which may be of interest to you unless you ask us not to do so. We will not give your e-mail address to any unauthorised third parties.

When you e-mail us, please remember that the content of your e-mail is insecure and could be intercepted. Accordingly, please keep the amount of confidential information to a minimum and we will do likewise when we reply.


Lionhearth Group strives to keep your personal data accurate and encourages you to contact us via our contact form to update your information, if necessary.

It is both in our interest and yours to hold accurate data. If the data we hold on you is inaccurate in any way, where appropriate, you may have the data:

  • erased
  • rectified or amended
  • completed


We are committed to working with you to obtain a fair and rapid resolution of any complaints or disputes relating to privacy matters.

Please send us your questions and comments regarding our privacy practices via our contact form.



If there are changes or additions to the terms of this Privacy Policy, we will post those changes on our site so that you will always know what information we collect online, how we use it, and what choices you have. Please be sure to check our Privacy Policy before proceeding to use our site. Regardless of any changes we make to our Privacy Policy, we will always use your personal data in accordance with the Privacy Policy in place at the time you provided your information, unless you give your express consent for us to do otherwise.


This web site contains links to other sites. Please be aware that we Lionhearth Group are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this web site.


Browser: A software application used to locate and display web pages.

Browser: Message given to a web browser by a web server. The browser in a text file called cookie.txt then stores the message. Each time the browser requests a page from the server, this message is sent back. A cookie’s main objective is to identify users and personalise their visit by customising web pages for them for example by welcoming them by name next time they visit the same site. A site using cookies will usually invite you to provide personal information such as your name, e-mail address and interests.

Log Files: We use IP addresses to analyse trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

IP (Internet Protocol): All networks connected to the Internet speak IP, the technical standard that allows data to be transmitted between two devices. TCP/IP (Transmission Control Protocol/Internet Protocol) is responsible for making sure messages get from one host to another and that the messages are understood.

Web Server: Delivers (serves up) web pages to your computer.